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Ray White April Fools

By Rebecca Zhang
First home buyers are no longer just battling with every baby boomer in Sydney for a slice of real estate, they now have a new competitor in the market – dogs and cats.

Real estate agency Ray White has auctioned off a kennel for $1.25 million as “shih tzus, labs that lunch and big german shepherds that run down the beach at Bondi” battled it out to get a paw on the property ladder.

Hoping to get a jump on their competitors, the agency has made the jump into the pet industry where demand is hot from “one of their shaggiest client bases”. For agents looking to get listings in the aftermath of the Sydney property boom it might be a smart move to enter into the companion animal market.

It’s “a first for Australia’s real estate industry” and a “no brainer”, Ray White agent Evan Williams said in a video promoting the new strategy.

He said they’d been “inundated with calls” from petless home owners with unused kennels on their homes, obviously keen to make some more money out of the Sydney real estate market.

The barking mad sale is, of course, an April Fool’s joke- everyone knows prestige dog boxes on the North Shore actually go for more than $1.25 million.

The happy pooch, Jasper, who succeeded at auction refused to speak to the media but is understood to be mainly interested in the capital growth potential of the home and will shortly put it on the rental market.

Please click here to watch the video and read the full article on

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