tells you your ultimate suburb based on whether you consider yourself trendy, beachy, single or wealthy, for instance, or family-oriented, professional and fond of safe-and-sound living.
This month, Ray White launched its new website around the concept of lifestyle and location coupled with property search functionality.
The most innovative feature on the site is the input of comments by residents of every town, suburb and locality in Australia.
“This is the ultimate site for property hunters of today,” Sam White, deputy chairman of the Ray White Group, said.
“Residents can tell the online community precisely what they think of life in Bondi, Bankstown, Brisbane, Ballarat or Ballajura.”
“You can ask and answer questions on schools, parks, traffic, community – all the elements that affect lifestyle. Unedited commentary helps you choose your ultimate community based on the experience of others.”
“Users can uncover the good, the bad and ‘everything in between’ by exploring suburb ratings, reviews, questions and answers – all from Australia’s local experts. And they can interact easily, asking or answering questions; agreeing or disagreeing with ratings and reviews.”
Ray White Neighbourhood Know How (powered by StreetAdvisor) functions similarly to tripadvisor.com, allowing consumers and the community to speak openly and freely about their experience in a particular area or street. They can comment on the makeup of the local population, the types of properties, the cost of living and the amenities in the area. And they can speak very frankly.
“When you’re looking to buy in a new area, you can’t really depend on blurbs on websites and marketing material. It’s much more plausible to hear about a community from the people who live and have lived there. Ray White StreetAdvisor is driven by residents. It’s content written by locals. You can rate, review and recommend everything and anything.”
“For us, it means we can help people find their perfect place to live.”
Ray White Group has an Australian partnership with streetadvisor.com and is the most googled real estate company in Australia. Ray White’s sites attract over 12 million views annually.